Corporate Blog

We all know that buyer’s remorse is common after making a large purchase such as a car or a new home. Those of us on the lead generation side of sales know there is a counterpart version of buyer’s remorse after setting an appointment. Let’s name itRead more →

I’ve often heard business people say their most important business lessons came from life rather than business school. Examples can come from all kinds of unexpected sources. This article is about a business lesson I learned from pilots. Pilots have a secret weapon that keeps them alive.Read more →

This is a true sales story, a case study of what not to do in sales. In this true sales story, we were on the buying side for a change, an interesting experience of role reversal since what we do all day is generate B2B sales leadsRead more →

You’re not going to “sell” anybody. That was the very first sentence out of the sales trainer’s mouth on my very first day of sales training.  With brows furrowed, a few mouths fell open…I mean, weren’t we here to learn how to sell? He wanted to getRead more →

Traditionally, a gatekeeper is a person who controls access to someone who is a decision maker. Perhaps the concept evolved from ancient times, when gatekeepers were people, large scary souls who played a key role in keeping order and security in society by keeping the ‘bad people’ out.

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